“Strategic and ecological competence in the same team…”
We are convinced that sound developments require sustainability anchored in reality and trust.
Therefore we have chosen to unite creative communicators with experienced ecologists – in the same team.
This means that we enthusiastically assist you and other enterprises with more efficient sustainability communications, Corporate Responsibility (CR) and strategies for trust building positioning. And our CR focus is applied across all our services, including high quality events and smart meeting approaches.
In addition to receiving support on successful communications, we also help you to stay one step ahead of others, to gain corporate advantages through a strong sustainability profile. It is about taking responsible decisions and creating a green image built on trust.
In our work with cities, municipalities and regions, ecology and sustainability are prerequisites. To grow, ecologically based planning is necessary to obtain international and national accreditation for visitor destinations, urban and rural development, etc. A key factor is to identify the unique, green capital, which will serve as the basis for creating new attractions, commercially viable experiences, profiling and place branding. In such a process our ecologists and marketing experts work closely together with you in developing a value chain anchored in the landscape with its place based offer and future brand.
Welcome to TheLoop
The human capital is our team, our consultants and network of skilled talents in the areas of communications and place-based development. With the right skills and expertise, our goal is always to find the best customer relevant solutions, with an impact beyond the expected. With results that make a difference. Therefore we work towards clear, measurable and ambitious goals.
Note: Although we are based in Stockholm, we work across Sweden and in collaboration with international companies, organisations and destinations – all with the aim of delivering innovative communications and project results well above the ordinary. Welcome!
The market ecology
For us the concept of sustainability is to inspire our clients to maximise success and growth, not despite sustainability – but thanks to. The market shows that those “best in class” gain market shares and media recognition, and here we can offer you as customer to reach further, communicate better and obtain business advantages on the green playing field. We call it “market ecology” – where CR serves as the rulebook and the client as referee.
Together with our customers, we build powerful brands, implement innovative projects and create communications that strengthen relationships. We help you creating attraction and stronger relations to your current customers, potential clients, media, within your own organisation, and all the actors in a strategic network.
Our passion for innovation is a promise to you as client that we always search for new, smarter and better solutions to old problems – both in communications as well as for sustainable place-based development.
In summary – more innovation to empower your brand, your offer – or your place!
Feedback & impact
Congratulations to the high ratings – I agree totally – it was really excellent and of best quality.”
CIO Citymail Elisabeth Stjernstoft
Ratings from decision-makers at HP’s Pole Position Day
Feedback from the Praktikertjänsts shareholders’ event
Summary from customers at EDS
Assessment at a HP’s PDD event
Customer representative, Fortum Stockholm
CEO, BB Stockholm AB
Communication & meetings
We have received a lot of positive feedback from our customers and their clients during more than ten years of exciting work on communications and events for companies, authorities and destinations, as proven by ratings on impact and satisfaction – something we really are proud of.
Sustainable place development
And feedback is just as important of all our client assignments and project activities within the place development and missions in the hospitality industry around the country. Inspiring and stimulating!
Rigmor Sylvén, Manager, Destination report, South Skåne
Response from strategic workshop on branding in Stockholm, involving enterprise managers, directors of tourism and leaders from the travel industry
Annika Myhr, Enterprise development manager, Härjedalen’s Municipality
Magnus Sylvén, Customer representative for the Greater Laponia project, destination development and place branding
Lina Lif, Tourism developer, Jämtland-Härjedalen Tourism Agency
Per Palage, Tourism developer, Bergs Municipality
Magnus Wegler, Responsible for visitor management, Haninge Municipality
Claes Fahlgren, Manager LEADER Västra Skaraborg